For ATOI's exhibition at this year's Tokyo Jewelry Festival, we have created five main exhibition tools
- ATOI AI TOKO (samples in Japanese only)
- Video materials including branding
- ATOI Beauty mirror (AR-enabled virtual mirror)
- Try-on mirror (ATOI-AR)★
- AR guide (POP UP- ATOI)★
ATOI AI TOKO (Japanese, English, Chinese)
ATOI AI Staff TOKO is an original conversational android from ATOI. She will teach you about ATOI products, the history of ATOI, pearls and gemstones, how to care for them, and how to choose the pearls and jewelry that suit you.
It also includes information about stores in Sapporo, information about Big Sight, where the store will be opening, and tourist information about Sapporo. Through programming, it is possible to learn even more in-depth additional information
If you have any additional learning data, please let us know at any time
At the moment, answers will be given in Japanese, but TOKOAI, who has knowledge of English and Chinese and can speak as a native speaker in a separate setting, will also provide guidance for inbound tourists
This is a demo screen of the AI agent "TOKO." Clicking the "AI button" in the circle at the bottom right will launch TOKO
Other languages are supported
What you need to exhibit TOKO
using a 13-inch iPad Pro , as it allows for voice input . If you are using only Japanese, one iPad will suffice. However, it may be a good idea to have three iPads on a stand so you can switch smoothly between Japanese, Chinese, and English.
Video materials including branding
This is a sample video, but we have produced an image video for ATOI
The video footage can be made compatible with 5K high definition and played endlessly on a large screen (see the video below). By using video to create a spatial presentation, ATOI's brand image can be spread throughout the entire exhibition space
What you need for video exhibition
If it is difficult to install large monitors (two vertical and one horizontal) to display images due to space limitations, we can create a space that makes the most of your brand power by using a single large monitor and making adjustments to the sound equipment
ATOI Beauty mirror (AR-enabled virtual mirror)
ATOI has created an original virtual mirror that allows you to try on jewelry in a way that makes the jewelry look its best and brings out your natural beauty
The reason we developed this virtual mirror was inspired by a technique used in the apparel industry to suggest clothes to customers by using a "magic" technique in-store to increase the magnification by adjusting the direction and lighting of the mirror
This mirror was also developed to be "the mirror that makes jewels look their best." The ATOI Beauty mirror logo is prominently displayed on the mirror, which has a great advertising effect for customers
To set it up, a stand-type iPad can be placed on the customer service desk, like a mirror used in a jewelry store, and used when customers try on clothes
Try-on mirror (ATOI-AR) ★Currently in preparation
This is a feature (currently under development) that allows customers to virtually try on some of ATOI's products in a mirror. The photo is for illustrative purposes only, but by registering, customers try on earrings and other items that are generally difficult to try on on the screen in AR .
AR guide (POP UP- ATOI) ★Currently in preparation
We are currently preparing to have AR content launched within the ATOI booth at the Tokyo Jewelry Festival. Specifically, when you hold your smartphone camera over the ATOI brand logo, you will be taken to an image video of ATOI or to the official website
Brand consent proposal (sample)
This is a draft of a brand concept that tells the story of ATOI
The world fell in love with Hokkaido jewelry shop "ATOI"
ATOI is a brand that offers jewelry made in Hokkaido with the utmost care, using carefully selected pearls and colored stones from around the world. Our jewelry enhances sophisticated beauty with beautiful materials sourced from around the world and designs that harmonize with the nature of Hokkaido
ATOI's jewelry, which combines the hospitality spirit cultivated in Hokkaido with a global sensibility, creates special moments and attracts many jewelry fans both in Japan and overseas
Brand Story: Sparkle that reaches across the seas, from Hokkaido to the world
ATOI began as a small watch and jewelry store in Sapporo during the Showa era. As times changed, we opened a store in Tanukikoji, the heart of Sapporo, and have been importing the finest pearls and colored stones from around the world, shaping their beauty into jewelry in Hokkaido
The store name "ATOI" means "sea" in the Ainu language, and the sea symbolizes the path that connects us to the outside world. We craft jewels collected from all over the world across the ocean into jewelry using Japan's proud craftsmanship. ATOI's mission is to bring to our customers the natural beauty of Hokkaido and the brilliance of jewels from around the world
Brand History: A jewellery story spreading from Sapporo to the world
ATOI's history began as a small watch and jewelry store located in Tanukikoji, the heart of Sapporo. The founder's mission was to communicate the charm of beautiful gemstones while working closely with customers in Hokkaido. That passion has been passed down through the ages and has blossomed in a new form as the current "ATOI."
Our jewelry uses carefully selected colored stones from around the world, including Akoya pearls, South Sea white-lipped oysters, and South Sea black-lipped oysters. Our jewelry, created with designs that harmonize with Hokkaido's natural environment and the skill of our artisans, offers our customers a special sparkle
Our flagship store is located on the first floor of moyuk SAPPORO in the heart of Sapporo, and is loved not only by locals but also by tourists from all over the world. We cherish the spirit of hospitality we have cultivated in Hokkaido, and we promise to provide the finest jewelry with sincerity