For ATOI's exhibition at this Tokyo Jewelry Festival, we are producing five major exhibition tools.
- ATOI AI TOKO (sample is in Japanese only)
- Video materials including branding
- ATOI Beauty mirror (Virtual mirror with AR)
- Try-on mirror (ATOI-AR)★
- AR guide (POP UP- ATOI)★
ATOI AI TOKO (Japanese, English, Chinese)
ATOI AI Staff TOKO is ATOI's original interactive android. We will teach you about ATOI products, the history of ATOI, knowledge about pearls and jewelry, how to care for them, and how to choose pearls and jewelry that suit you.
In addition, information on stores in Sapporo, information on the Big Sight where we will be opening a store, and sightseeing information on Sapporo. Programming allows you to learn additional information in greater depth.
If you have additional learning data, please let us know at any time.
At the moment, we will answer in Japanese, but TOKOAI, who has knowledge of English and Chinese and can speak as a native speaker in a separate setting, will also provide guidance for inbound customers.
This is a demo screen of the AI agent "TOKO". Click the "AI button" in the circle at the bottom right to launch TOKO.
Other languages are also supported.
What you need for TOKO exhibition
we recommend using an iPad Pro 13-inch as voice recognition input is possible If you only speak Japanese, use one device. It might be a good idea to put three iPads on stands so you can smoothly switch between Japanese, Chinese, and English.
Video materials including branding
This time, as a sample, we created an image video of ATOI.
This video can also be made compatible with 5K high definition and streamed endlessly on a large screen (see video below). By creating a space using video, ATOI's brand image can be spread throughout the exhibition space.
Things needed for video exhibition
If it is difficult to install large monitors (two vertical and one horizontal) to display images due to space constraints, it is possible to create a space that takes advantage of the brand's power by using a single large monitor and using sound equipment.
ATOI Beauty mirror (Virtual mirror with AR)
When trying on jewelry, we create ATOI's original virtual mirror that shows the most beautiful jewelry and brings out the customer's natural beauty.
The reason for the development of this virtual mirror is that when proposing clothes to customers in the apparel industry, there is a technique to increase the magnification by using "magic" in the store by devising the direction of the mirror and lighting. I got a hint from.
This mirror is also being developed as a ``mirror that makes jewelry look the best.'' The ATOI Beauty mirror logo is laid out in a large format on the mirror, which is highly effective in advertising to customers. .
Regarding the installation method, a stand-type iPad is placed on the customer service desk, like a mirror used in a jewelry store, and can be used when customers try on items.
Try-on mirror (ATOI-AR) ★Currently in preparation
This is a feature that allows you to virtually try on some of ATOI's products in the mirror (currently under development). The photo is for illustrative purposes only, but by registering, customers will be able to try on earrings, earrings, and other items that are generally difficult to try on,
AR guide (POP UP- ATOI) ★Currently in preparation
We are currently preparing to launch AR content inside the ATOI booth at Tokyo Jewelry Festival. Specifically, when you hold your smartphone camera over the ATOI brand logo, you will be redirected to ATOI's image video and official website.
Brand outlet plan (sample)
This is a draft of a brand concept that tells ATOI's story.
The world fell in love | Jewelry shop “ATOI” from Hokkaido
ATOI is a brand that lovingly provides jewelry in Hokkaido, using carefully selected pearls and colored stones from all over the world. Our jewelry is made from beautiful materials sourced from around the world and designed in harmony with Hokkaido's nature, highlighting its sophisticated beauty.
ATOI's jewelry, which combines the hospitality cultivated in Hokkaido with global sensibilities, creates special moments and attracts many jewelry fans not only in Japan but also overseas.
Brand Story: Shine that reaches across the ocean, from Hokkaido to the world
ATOI began as a small watch and jewelry store in Sapporo during the Showa era. As times change, we have opened a store in Tanukikoji, the center of Sapporo, and have ordered carefully selected pearls and colored stones from all over the world, and transformed their beauty into jewelry in Hokkaido.
The store name "ATOI" means "sea" in the Ainu language, and the sea symbolizes the road that connects to the outside world. We collect gemstones from all over the world and make them into jewelry using Japan's proud craftsmanship. ATOI's mission is to deliver to our customers the beauty of Hokkaido's natural beauty and the brilliance of jewels from around the world.
Brand history: The story of jewelry spreading from Sapporo to the world
ATOI's history began as a small watch and jewelry store located in Tanukikoji, the center of Sapporo. The founder's mission was to communicate the charm of beautiful jewelry while working closely with customers in Hokkaido. That passion has been passed down through the generations and has blossomed in a new form as today's ATOI.
Our jewelry uses carefully selected colored stones from all over the world, including Akoya pearls, South Sea white pearls, and South Sea black pearl pearls. Designs that are in harmony with Hokkaido's natural environment and jewelry created by craftsmanship provide a special shine to our customers.
Our flagship store is located on the first floor of moyuk SAPPORO, located in the center of Sapporo, and is loved not only by locals but also by tourists from all over the world. We value the spirit of hospitality cultivated in Hokkaido and promise to offer the best jewelry with sincerity.