Next-generation promotions linked to the online shop
M9 STUDIO Co., Ltd., a provider of AI video translation services, has provided AR ads in Laforet Harajuku in conjunction with the online shop of apparel manufacturers for a week starting February 6th, 2025. The project aims to utilize the latest augmented reality (AR) technology to provide visitors with a new shopping experience
How innovative AR advertising works
This AR ad uses a system in which products can be displayed as 3D models on the screen by holding the smartphone up, allowing you to view them freely 360 degrees. In addition, there is a direct link to the online shop, making it convenient to purchase on the spot.
Additionally, the latest technology from M9 STUDIO is used in the ads, and music and narration are displayed in real time, making it a design that allows the latest information to be transmitted smoothly through AR.
M9 STUDIO's Challenge and Future
M9 STUDIO has previously used AI-based video translation and marketing support, addressing markets in over 50 countries around the world. This project develops a new advertising method that connects real and digital by combining AR technology with EC. We plan to continue to offer innovative services aimed at inbound tourism and e-commerce markets.
Starting with its success at Laforet Harajuku, the M9 STUDIO aims to further innovate and expand the market.
M9 STUDIO Launches AR Advertising at Laforet Harajuku
Next-Generation Promotion Linked with Online Shops
M9 STUDIO Inc., a company specializing in AI video translation services, launched an innovative AR advertising campaign at Laforet Harajuku from February 6, 2025, for a duration of one week. This project leverages cutting-edge augmented reality (AR) technology to offer Visitors a brand-new shopping experience.
How the AR Advertising Works
This AR advertisement allows visitors to use their smartphones to view 3D models of products, which can be rotated and examined from any angle. Additionally, a direct link to the online shop is embedded, enabling users to make purchases instantly.
Furthermore, M9 STUDIO's AI video translation technology enhances the ad by providing real-time multilingual narration and subtitles, making the information easily accessible to international visitors.
M9 STUDIO's Vision and Future Prospects
M9 STUDIO has been actively providing AI-driven video translation and marketing support, catering to over 50 countries worldwide. With this project, the company integrates AR technology with e-commerce, bridging the gap between physical and digital retail.
Following the success at Laforet Harajuku, M9 STUDIO plans to continue innovation in the fields of inbound tourism and e-commerce, aiming for further technical advancements and market expansion.